Singaporean pop star JJ Lin is collaborating with two next-generation tycoons to cofound ARC.

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an app-based digital community that authenticates member profiles with non-fungible tokens (NFT).

jj Lin 

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“I've always been very excited about discovering new technologies and incorporating these technologies into our craft”- JJ Lin

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“What’s best about ARC is the growth mindset of learning and shaping ideas together,”

JJ Lin statement

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The musician’s cofounders Lim, 29, and Cheo, 37, launched ARC in January.

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“We are really proud to be ‘Web2.5’ ... we want to foster adoption from people who are not crypto natives.

JJ Lin statement

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JJ Lin, is joining Kiat Lim, son of Singaporean billionaire Peter Lim, and Elroy Cheo, a scion of the Cheo family that owns edible oils firm Mewah International.

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"there are endless possibilities with ARC … we could really create new worlds with it.”

JJ Lin statement

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"there are endless possibilities with ARC … we could really create new worlds with it.”

JJ Lin statement